There are 170,000 recurrences of C. diff each year. HCPs underestimate the devastating impact recurrences have on patients' quality of life. Since C. diff is a dire condition and patients keep coming back, the idea of horror-movie sequels is a perfect fit.

ENDLESS SEQUELS is a big, relevant campaign that shines a light on the role of the microbiome in helping to change the ending of the same predictable plot.

End Endless Sequels