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INTERACTIVE PATIENT CAMPAIGN
Menopause, My Way Campaign for EQUELLE

This is not a campaign for your mother’s menopause. This is for the generation who breaks barriers. The first women to go to college, the ones who shattered glass ceilings, who demanded more and sacrificed less. These women are not going to accept that menopause treatments are either unfounded or unsafe.

EQUELLE is hormone-free, clinically validated relief. And this is a campaign for the rose gold, loud and proud women who are ready to embrace this time in life and do menopause their way.

EMBRACING THE FRESH
FACE OF MENOPAUSE

ORGANIC SOCIAL MEDIA CAMPAIGN

This group of women knows who they are and what they want, and the EQUELLE social campaign recognizes them in all their glory. The attitude and illustrations have resonated, with shares and likes greatly surpassing the norm for a pharma brand.

Engaged and ready to share

EQUELLE SOCIAL STICKERS

Are you too hot for hot flashes? EQUELLE thinks so. And with fun stickers to place on selfies, women are engaging with the brand and representing the fine wine they truly are.

Reasons to believe right in your news feed

paid social media campaign

Quick wit, thumb-stopping visuals, and key brand messages cut through the noise on your feed.

Compelling and click-worthy

Display media

Key messages, subtle animations, and a knowing smile. Display media grabs the attention of our target audience and leads them to EQUELLE.com where they can finally find menopause symptoms relief.