This is not a social media campaign for your mother’s menopause. This is for the rose gold, loud and proud, nothing stands in my way women with menopause. The women who are too hot for hot flashes. Too busy for sleepless nights, and too fun for mood swings. This social media campaign praises women for being exactly who they are. With illustrations that resonate, attitude that celebrates, and the ability to engage with the brand on their own stories, women are feeling seen and supported throughout their menopause journey with EQUELLE.
This group of women knows who they are and what they want. The Menopause, My Way social campaign is sassy, smart, and celebratory of this time in life. The attitude and illustrations have resonated with women, with shares and likes greatly surpassing the norm for a pharmaceutical brand.
REINFORCING BRAND TONE
Living on the EQUELLE Instagram and Facebook brand page, the organic social campaign reinforces the brand tone with empowering messages that support and celebrate women at this stage of life.
Engaged and ready to share
Getting better with age? EQUELLE thinks so. And with fun stickers to place on selfies, women are engaging with the brand and representing the fine wine they truly are.
Reasons to believe right in your news feed
paid social media campaign
Quick wit, thumb-stopping visuals, and key brand messages cut through the noise on your feed.