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CONSUMER PRINT

EQUAL PARTS SCIENCE AND SYMPTOM RELIEF

After many trials, and many errors, women are skeptical EQUELLE will be any different in relieving their menopause symptoms. The Equal Parts campaign communicates that EQUELLE is unlike the rest, and print materials build confidence that this OTC will be the one that finally works. From starting the conversation to aiding with adherence, these patient materials help women find the courage to discuss their symptoms and finally find real relief.

Building credibility in an OTC

HCP–PATIENT
DISCUSSION
GUIDE

Because so many menopause supplements don’t work, it’s important to build confidence in EQUELLE for both HCPs and patients. Using this brochure, they can discuss the science and why EQUELLE will be different, together.

Committed to relief

SYMPTOM TRACKER

It can take up to 2 months to see results with EQUELLE, which can lead to a lack of adherence before the supplement even has a chance to work. Tracking their symptoms helps women notice even subtle improvements and encourages them to keep working toward relief with EQUELLE.

Creating the conversation

PATIENT OFFICE
PROMOTION

Our research shows women don’t talk about menopause symptoms unless prompted by their physician. This table tent helps promote the conversation between HCPs and patients. And if the patient still doesn’t feel comfortable discussing their symptoms, the QR code drives them right to the website where they can purchase EQUELLE.

Driving the decision process

SAMPLE PACKETS AND COUPONS

Samples and coupons give HCPs the ability to help their patients save on a pricey product, and still feel in control of OTC treatment decisions. And for the patient, samples provided by their doctor help the OTC gain the credibility of an Rx.