IN A SEA OF TRIAL AND ERROR
In the menopause space, treatments are either unfounded or unsafe. HCPs are frustrated with options they can’t fully trust. The Equal Parts campaign quickly communicates EQUELLE is something entirely different than what they’ve prescribed before. Finally, an option that is hormone-free and safe, but backed by real science and clinically validated efficacy. Our key visual and prominent home screen buttons build credibility with a skeptical market, and show HCPs there is finally a choice they can confidently recommend.
CVA
WEBSITE
Gynecologists and primary care doctors need real data to believe in EQUELLE, delivered in a fast, digestible way. The HCP website fulfills on this need. By detailing EQUELLE’s molecular structure and how it works, the clinical studies and the symptoms relieved, HCPs feel they finally have a supplement they can feel proud to recommend to their patients. And when they’re ready to take the next step, they can request samples and savings all in one place.
We know the browsing habits of HCPs. That’s why our site was built to deliver the same quality story as the desktop experience.