HCP PATIENT ENGAGEMENT
The menopause space is a sea of trial and error. HCPs and patients are frustrated with their options and skeptical that EQUELLE will work. That’s why materials that communicate how EQUELLE is different and boost confidence in the supplement are so important for HCPs and patients to share. From starting the conversation to aiding with adherence, these patient engagement tactics create credibility for HCPs and put women on the path to real relief.
Committed to relief
It can take up to 2 months to see results with EQUELLE, which can lead to a lack of adherence before the supplement even has a chance to work. Tracking their symptoms helps women notice even subtle improvements and encourages them to keep working toward relief with EQUELLE.
Creating the conversation
Our research shows women don’t talk about menopause symptoms unless prompted by their physician. This table tent helps promote the conversation between HCPs and patients. And if the patient still doesn’t feel comfortable discussing their symptoms, the QR code drives them right to the website where they can purchase EQUELLE.
Building credibility in an OTC
As an OTC in the menopause space, it’s imperative we supply HCPs with credible reasons to believe in EQUELLE. The leave-behind puts our differentiating research and key data points at their fingertips.
Driving the decision process
Samples and coupons give HCPs the ability to help their patients save on a pricey product, and still feel in control of OTC treatment decisions. And for the patient, samples provided by their doctor help the OTC gain the credibility of an Rx.
