HCP PRINT
HCPs are frustrated with unfounded or unsafe solutions for menopause symptoms. We needed regular reminders that EQUELLE is something entirely different than what they’ve recommended in the past. Our campaign helps build credibility—EQUELLE is equal parts clinically validated science and hormone-free symptom relief, while samples, swag, and leave-behinds help HCPs feel that they are still in control of treatment decisions, despite being an over-the-counter product.
An Rx experience with an OTC
Rep delivered welcome kits help OTC EQUELLE feel like a regular prescription, helping build the supplements credibility with the provider.
Driving the Decision Process
Samples and coupons give HCPs the ability to help their patients save on a pricey product, and still feel in control of OTC treatment decisions.
Creating the conversation
Our research shows women don’t talk about menopause symptoms unless prompted by their physician. This table tent helps promote the conversation between HCPs and patients. And if the patient still doesn’t feel comfortable discussing their symptoms, the QR code drives them right to the website where they can purchase EQUELLE.
Building credibility in an OTC
As an OTC in the menopause space, it’s imperative we supply HCPs with credible reasons to believe in EQUELLE. The leave-behind puts our differentiating research and key data points at their fingertips.