For people who have
von Willebrand Disease
Bleeding control
when you need it
the most
HUMATE-P is the #1 prescribed therapy for von Willlebrand Disease (VWD), the most common bleeding disorder. In fact, it has been protecting VWD patients for over 30 years and is a vital treatment that helps patients live a life in control of their disease. HUMATE-P needed a new campaign delivering on the idea that HUMATE-P has been there, and will continue to be there, when you need it most.
This campaign brings the life story of Anna, or Maria for the EU campaign, into focus using a stylized timeline. The bright and sunny background combined with the imagery reveal a full and eventful life of a confident and happy Anna, while highlighting key moments–both planned and unplanned–where HUMATE-P was there to help Anna with bleed control. The timeline moves off the page, indicating a bright future where Anna has the confidence to live her life knowing HUMATE-P is there.
Check it out at HUMATE-P.com
