As part of an overall refresh of the IDELVION “Hero Within” campaign, a more youthful and energetic patient brochure was needed. New action-oriented imagery shows young adult patients with hemophilia B out on adventures with friends, while aspirational messaging translates the powerful clinical profile of IDELVION into real-life benefits. A fresh look-and-feel combined with streamlined content makes this brochure approachable and digestible.
