C. diff is considered an Urgent Health Threat by the CDC. Despite 170,000 recurrent C. diff episodes every year, HCPs underestimate the devastating effects it has on patients' quality of life. HCPs are frustrated because they don't have an ideal tool to address the root cause, so patients keep coming back. While a fecal microbiota transplant can restore function to a disrupted microbiome, FMT isn't widely available or accepted by patients, nor FDA-approved.

The fact that it's a dire condition, coupled with the idea of sequels, conceptually lent itself to a horror-movie franchise. For patients fearful of C. diff: The Return, ENDLESS SEQUELS is a big, relevant campaign that shines a light on the role of the microbiome in helping to change the ending of the same predictable plot. Due to the recurring nightmare of this disease, ENDLESS SEQUELS is shaping the way doctors think about (and eventually prevent) recurrent C. diff now and into the future.