In nature, the Orange Oakleaf Butterfly appears as just another oak leaf to blend in with its environment. Upon closer inspection, however, it is uniquely different—with brilliant colors on the inside of its wings. Just like Cimerli, a biosimilar that mimics but has unexpected and distinct benefits.
The Orange Oakleaf Butterfly is similar to its
surroundings, with detail that sets it apart.
A biosimilar is a product designed to mimic an existing biologic therapy. It’s similar in its clinical profile but can be surprisingly different in many ways. As a new category of treatments in ophthalmology, this Cimerli campaign was created to not just introduce the brand but also educate retina specialists on the equivalence of biosimilars.
Much like the Orange Oakleaf Butterfly, this biosimilar is similar but surprisingly different.
The Orange Oakleaf Butterfly is similar to its surroundings, with detail that sets it apart.