Bleeding control
when you need it
the most

HUMATE-P is the #1 prescribed therapy for von Willebrand Disease (VWD), the most common bleeding disorder. In fact, it has been protecting VWD patients for over 30 years and is a vital treatment that helps patients live a life in control of their disease. HUMATE-P needed a new campaign delivering on the idea that HUMATE-P has been there, and will continue to be there, when you need it most.

Interactive and Print Brochures

This fully integrated marketing campaign brings the life story of Anna, or Maria for the EU campaign, into focus using a stylized timeline. The bright and sunny background combined with the imagery reveal a full and eventful life, while highlighting key moments–both planned and unplanned–where HUMATE-P was there to help Anna with bleed control. The timeline moves off the page, indicating a bright future where Anna has the confidence to live her life knowing HUMATE-P is there. The campaign and related elements are woven through an array of print and digital tactics targeted to professional and patient audiences.

See Anna’s timeline at HUMATE-P.com >