SOCIALINGREZZA "Best of Both Worlds"

The “Best of Both Worlds” campaign shows HCPs how to treat tardive dyskinesia like only INGREZZA can—both simply and effectively.

The INGREZZA HCP Social campaign leverages these core tenets to create social ads that were similarly simple and effective in engaging HCPs, while informing future insights.

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A PATIENT-FOCUSED PILOT

Initiated as a pilot program, this social campaign epitomized the term “proof of concept.”

With bold creative and compelling use of video and animation, it demonstrated that patient-focused creative is a winning approach for social.

The campaign was quickly expanded in scope from Facebook and Instagram to Sermo, Doximity, and beyond. Along the way, the team used A/B testing to measure impact and iterate, ensuring optimized creative across social channels.

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  • PRINT
  • WEBSITE
  • VISUAL AID
  • SOCIAL
  • WEB BANNERS
  • CONVENTION BOOTH
  • CRM
  • AND MORE…