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Interactive Visual Aid

Introducing a world ofElevated Factor IX levels
that last for years

Educating healthcare professionals about a new level
of freedom for patients from the impact of hemophila B

With the FDA approval of HEMGENIX, patients are now free to enter a
new
world of possibilities that once represented previously unattainable
goals.
The HEMGENIX interactive visual aid walks healthcare professionals
through
the unmet treatment needs of people with hemophilia B and how the
HEMGENIX
efficacy and safety may meet those needs, while also providing
education on a
completely novel form of treatment, gene therapy.

 

1-year post-launch, HCPs demonstrated

99%

Awareness of HEMGENIX

45-58%

Core message recall

intuitive design, simple
navigation, and a
compelling data-driven
story were well-receivedby both the sales force and
healthcare professionals