No Challenge.
No Change.
No Change.
Watch Jo's Story
How can we motivate patients to take on two surgical procedures and an extensive rehab?
The benefits of choosing MACI for durable knee cartilage repair are well-established, but the choice to move forward is not an easy one to make for patients. Though the science of using one’s own cartilage cells to repair defects in the knee is undeniably spectacular, the logistics of committing to an arthroscopic biopsy, followed by an open-knee implant procedure, can be an uphill battle for everyone involved. Factor in many months of intensive rehab and there’s no question why patients were canceling follow through after the first procedure.
We had to help HCPs articulate the advantages of MACI while motivating their patients to dig deep and triumph over knee cartilage damage for the long haul.
“You can change your lifestyle to accommodate your injury,
or you can repair your injury to accommodate your lifestyle.”
We created a video and supporting web content that would put both the HCP and the patient on a mutually beneficial path to better outcomes. We empowered HCPs to inspire their patients to take on knee cartilage damage like they would any other training challenge. And we armed both audiences with exactly what they needed to Move forward with MACI together.
See how the video engaged patients and HCPs at MACI.com
in MACI's history occurred in Q4 of 2023
21%
in the quarter after the video went live
4.55%
who committed to Move forward with MACI in the first 6 months after the video went live
7,100
and 1,600 HCP website sessions were driven by the video creative during a Q3 2023 Meta campaign