From “delicate” to defiant
Add to the Bone breaks the mold on how osteoporosis brands speak to patients, celebrating them as the powerful, motivated fighters they truly are with bold tactics and tools to inspire them to face their fears with confidence and resolve.
As it turns out, patients were just waiting for the right rallying cry: In less than 3 months, DTC media converted 614 new TYMLOS patients, a 1000% increase compared to the previous year.
new patients in 3 months, tied
directly to campaign exposure
All statistics based on Crossix data,
December 15, 2023 - February 29, 2024
more new patients
compared to last year
RETURN ON
INVESTMENT
A website designed to activate waiting warriors
Between April 1 and June 30, 2024:
283,445 Site Sessions
35% increase compared to similar time period in 2023
40.3% Engagement Rate
(% of visitors participating in meaningful/high value interactions)
Visit TYMLOS.com
Patient stories championing
those standing up to osteoporosis
Shared across social, website, and other channels, TYMLOS
success stories connect with patients seeking motivation,
camaraderie, and real “been there/doing it!” experiences.
Resources to give patients a simple, proven, and epic plan of attack
243 Brochure Downloads
In three months
385 Doctor Discussion
Guide Downloads
In one month
A new social campaign driving awareness, offering strength and support
74K Users driven to the site
50% Above baseline in targeting osteoporosis patients
13% Website engagement rate