From “delicate” to defiant
Add to the Bone breaks the mold on how osteoporosis brands speak to patients, celebrating them as the powerful, motivated fighters they truly are with bold tactics and tools to inspire them to face their fears with confidence and resolve.
As it turns out, patients were just waiting for the right rallying cry: In less than 3 months, DTC media converted 1000% more TYMLOS patients compared to the previous year.
RETURN ON
INVESTMENT
Reached over 2.5M Diagnosed
osteoporosis patients
Drove over 525K patient
visits to endos & rheums
A website designed to activate waiting warriors
2024 Results:
OVER 1.2 MILLION SITE VISITS
and introducing nearly 1 million new users
36% Engagement Rate
(% of visitors participating in meaningful/high value interactions)
Visit TYMLOS.com
Patient stories championing
those standing up to osteoporosis
Shared across social, website, and other channels, TYMLOS
success stories connect with patients seeking motivation,
camaraderie, and real “been there/doing it!” experiences.
Resources to give patients a simple, proven, and epic plan of attack
12,640 SAVINGS CARD DOWNLOADS
5,377 DOCTOR DISCUSSION
GUIDE DOWNLOADS
1,766 SAVINGS CARD DOWNLOADS
A new social campaign
driving awareness, offering strength and support
26.9 MILLION SOCIAL IMPRESSIONS
50% ABOVE BASELINE IN TARGETING OSTEOPOROSIS PATIENTS
223,000 NEW USERS RESULTING FROM PAID SOCIAL