"The Lonely Recliner"

A symbol of fragility…

Everyone fears that ultimate visual of old age and infirmity: seeing yourself, planted in a recliner, watching the world move on around you. For osteoporosis patients, this isn’t a far-off hypothetical. Fractures, or fear of fractures, could leave them chair-bound. Unless they do something to change the game.

…ABANDONED

Enter TYMLOS. By rebuilding bone with TYMLOS, osteoporosis patients will be back to their active lifestyles.

But what happens to the poor recliner?

The Lonely Recliner OLV didn’t just perform well—it stole the spotlight. This unapologetically quirky, narrative‑driven film cut through the noise, racking up attention across every platform and sliding effortlessly into social.

61% INCREASE

YoY Gross Conversion

Click Phone to Play Video

"Looking Out"
:15 Social Ad

"Alternate Uses"
:15 Social Ad

The Lonely Recliner Social Campaign reimagined the hero OLV into sharp, platform‑first cutdowns that brought the humor and emotional tone to Meta placements in quick, scroll‑stopping bursts.

129M+

TOTAL IMPRESSIONS
DELIVERED

79M+

VIDEO COMPLETIONS
GENERATED

15M+

SOCIAL VIDEO VIEWS

Data reported 3/1/25-1/4/26