"The Lonely Recliner"
A symbol of fragility…
Everyone fears that ultimate visual of old age and infirmity: seeing yourself, planted in a recliner, watching the world move on around you. For osteoporosis patients, this isn’t a far-off hypothetical. Fractures, or fear of fractures, could leave them chair-bound. Unless they do something to change the game.
…ABANDONED
Enter TYMLOS. By rebuilding bone with TYMLOS, osteoporosis patients will be back to their active lifestyles.
But what happens to the poor recliner?
OVER 125%
VOLUME GOALS ACHIEVED
$45M
Gross revenue delivered from those exposed to media
5.1 ROI
(25x lift vs. previous year) of media investment beat original ZS Vista projections by 40%
30%
INCREASE
In media budget the following year (campaign currently in market)
