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Ingrezza Campaign

You finally have your mental health under control, but now your body movements aren’t. That’s the reality for 600,000 Americans living with tardive dyskinesia (TD).

The Spotlight campaign launched May, 17 and is already driving patients to high value actions on the website to learn more about TD and INGREZZA: INGREZZA.com traffic is up 113% from prior year; video views and other high value website activity completions and content engagement is up ~5X versus baseline; and Doctor Discussion Guide engagement and Find a Specialist tool activity has driven an overall 13x year-over-year increase in lower funnel onsite actions.

Comscore quantitative data for the commercial showed outstanding results in the Recall and Persuasion categories, scoring in the 99th and 96th percentiles, respectively. The ad was measured against the largest pharma brands in the world, with nearly every category/condition in the normative set–including category leaders. According to Comscore: “This is one of the highest scoring ads in the Comscore database.”

Website

The Spotlight campaign launched May, 17 and is already driving patients to consumer website and high value actions on the site to learn more about TD and INGREZZA: INGREZZA.com traffic is up 113% from prior year; video views and other high value website activity completions and content engagement is up ~5X versus baseline; and Doctor Discussion Guide engagement and Find a Specialist tool activity has driven an overall 13x year-over-year increase in lower funnel onsite actions.

Social Ads

Email

For maximum visibility, the campaign shines a far-reaching light by way of a national TV spot, refreshed website, social media posts, online videos, and targeted emails—and is reinforced at point of care with a print ad, patient brochures, interactive wallboards, and a patient starter kit.

Print Ad

Brochure

Brochure

Patient Starter Kit