The Coolief Visibly Painful Campaign

Many patients deal with their osteoarthritis in a variety of ways and have tried some solutions, though the pain becomes more excruciating every day. They are not ready or eligible for surgery and might be scared about taking opioids, so they feel trapped in their current pain situation.

To accurately portray their condition, the “Visibly Painful” campaign shows an arrow in the knee, highlighting that patients should do something about their pain, and not try to just get by. The campaign demonstrates empathy while at the same time urging patients to find a better solution.

The only catch is that they need to visit an orthopedic specialist trained in the COOLIEF procedure. Broadcast and inline commercials drove awareness and interest, but the web site worked hard to qualify patients and quickly get them to the nearest HCP trained in the administration of COOLIEF. Check it out at https://www.mycoolief.com/