Spotlight Campaign | Branded TV Advertisement
With tardive dyskinesia,
uncontrolled movements are always in the spotlight
Imagine what it must feel like when, after finally stabilizing your mental health, you start to lose control of your body movements. That’s the harsh reality for some 600,000 people living with tardive dyskinesia (TD)—a disorder marked by uncontrolled movements in the face, hands and body.
Spotlighting symptoms to drive patient action
The INGREZZA Spotlight broadcast spot brings to life exactly how these patients feel: that their sudden, uncontrollable movements are in the spotlight – signaling to everyone around them that something is wrong. By helping patients living with TD identify with the characters in the spot, we’re encouraging them to seek treatment with INGREZZA so they can experience a better reality – a reality where their movements are under control and they’re seen in a different light.
Since campaign launch
74% of patients took action after seeing a TV ad
31% spoke to their HCP and 13% asked for INGREZZZA
113% increase in traffic on INGREZZA.com from prior year after ad exposure
By helping patients see themselves in the spots, more sought treatment with INGREZZA.