OurLabIsEverywhere.com
A Remarkable Approach to Driving Sustained Engagement

OurLabIsEverywhere.com is the central hub for a first-of-its kind content marketing campaign that appeals to the innate curiosity of rheumatologists in order to deliver the Enbrel brand message.

The site contains a growing variety of topically diverse, long-form articles, connected only by the mission of the site: to demonstrate that for Amgen, innovation is inspired by the everyday world beyond the walls of a lab. Now in year 2, the momentum continues to build with new content that’s keeping HCPs engaged, with time on site reaching as high as 11+ minutes.

Introducing Our Lab is Everywhere

Metrics of a Breakthrough Campaign

100,000+ banner click-throughs – 3.5X rate of industry norms

of visitors engaged in high-value actions

increase in high-value actions from first to second half of 2019

increase in time-on-page from first to second half of 2019

The following videos showcase how each of the site’s 6 stories unfold.

Story 1: Striving for Consistency with Self-Injection

Daily life is filled with experiences that have been meticulously engineered for consistency. Nowhere is this more apparent than in the consistent, repeatable self-injection experience provided by Enbrel’s AutoTouch device.

Check out this story on the live site, or watch the video below.

Story 2: Symptom Tracking Wises Up

There are tons of symptom trackers available, but is all the information they generate too much of a good thing? Enbrel’s Statwise journaling system cuts through the clutter to give doctors a clearer picture of their patients’ symptoms.

Check out this story on the live site, or watch the video below.

Story 3: Building a Better Button

Buttons are everywhere, but there’s a surprising amount of engineering that goes into each one–just like the button on Enbrel’s AutoTouch self-injection device.

Check out this story on the live site, or watch the video below.

Story 4: Getting a Grip on Injections

Inspired by the ergonomic design of everyday objects, Amgen designed its AutoTouch self-injection device to be comfortable and easy to use for patients with RA.

Check out this story on the live site, or watch the video below.

Story 5: The Evolution of Injection Devices

After decades of steady evolution, Amgen revolutionized the syringe with its groundbreaking AutoTouch self-injection device.

Check out this story on the live site, or watch the video below.

Story 6: Reevaluating Treatment in Psoriatic Arthritis

Amgen designed a clinical trial with unique endpoints designed to shed new light on long-held assumptions about the treatment of PsA.

Check out this story on the live site, or watch the video below.

Visit the site to experience the Our Lab is Everywhere campaign.