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Imagine what it must feel like when, after finally stabilizing your mental health, you start to lose control of your body movements. That’s the harsh reality for some 600,000 people living with tardive dyskinesia (TD)—a disorder marked by uncontrolled movements in the face, hands and body.

The INGREZZA Spotlight social campaign utilizes both Facebook and Instagram ads brings to life exactly how these patients feel: that their sudden, uncontrolled movements are in a spotlight—signaling to everyone around them that something is wrong. The Spotlight campaign also presents a better reality to people living with TD, a reality where their movements are under control and they’re seen in a different light.