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Nothing Makes Me Happier Campaign


A campaign that brings efficacy to the forefront in both a compassionate and data driven way. By highlighting the number of calendar days patients could go without an attack and illustrating how time could be reimagined, we showed what strong efficacy provides. By pairing copy that reinforces the patient’s worth and highlighting the possibilities with images of everyday enjoyment so patients see life with HAE doesn’t need to be a life burdened by HAE.