People living with bipolar depression use their art to work through their challenges and triumphs and to express their stories.

The Real Expressions campaign features art inspired by their stories—from the extreme depths of their suffering to the real joy of leading a thriving, healthy life with the help of LATUDA.

We carried this use of artwork and real expressions into videos featuring people who have experienced the powerful antidepressant efficacy of LATUDA. We took the standard patient video a step further by using animation to bring elements of their stories to life.

This approach allowed us to honor the stories of Lottie, Anne, Lisa, and Jeanna—from the lows of their struggles with bipolar depression to the joys of reconnection they were able to achieve with LATUDA.