90% of people with plaque psoriasis still rely on topicals.

And they’re frustrated with topical options that are restricted to certain areas, don’t work, or aren’t safe long-term.

They’re tired of seeing advertisements that characterize some other life they should be living.

The Skincredible™ campaign focuses on what truly matters to these patients—their skin.

With ZORYVE, patients have a powerful AND safe option to help clear symptoms.

Finally, patients with plaque psoriasis can simply envision themselves with beautiful skin.

Incredible!

The number of patients spontaneously mentioning ZORYVE on an unaided basis when asked to name prescription Plaque Psoriasis treatments which come to mind is comparable to established brands such as Enbrel, Skyrizi, and Dovonex. Conversely, other recently launched treatment brands such as VTAMA and SOTYKTU have relatively no unaided awareness.