THEIR SITUATION
People with follicular lymphoma are often told, “you have the good cancer.” As if having an entity in your body trying to kill you could ever be okay. They’re usually prescribed some chemo and a watch and wait approach. Never knowing when their cancer will return, they describe their disease as “a sleeping dragon.”
OUR STRATEGY
We believe the most successful campaigns are built on an insight. That by listening to your audience, you can create a campaign that connects and empowers them. Social listening helped us understand what FL patients were really going through, waiting for their cancer to relapse.
EDUCATING AND EMPOWERING PATIENTS TO FIGHT FOR THEIR SURVIVAL
INTERACTIVE STRATEGY
SELF-IDENTIFY
Help patients identify that they are appropriate for therapy and that chemotherapy, and watchful waiting, are not their only options
EDUCATE AND SUPPORT
Breakdown complex information like remission rates and the cell therapy process to help patients feel comfortable and confident that CAR T-cell therapy is right for them
PREPARE FOR THE REFERRAL REQUEST
Empower patients to ask their doctor for a referral to an Authorized Treatment Center, where they can discuss therapy with an oncologist who has Yescarta experience
PATIENT WEBSITE: EDUCATING AND EMPOWERING PATIENTS
PATIENT BROCHURE: INFORMED AND ARMED FOR A REFERRAL REQUEST
PROCESS VIDEO: BREAKDOWN COMPLEX INFORMATION
