MACI: Our Next Move.
How did we extend an already highly successful campaign and achieve continued results? The “It’s Your Move” campaign was evolved to include real MACI patients as co-faces of the brand. Together with Olympian Dara Torres, our MACI weekend warriors forged a formidable marketing force to show the breadth of recovery possible with MACI.
Their bios and stories of determination were captured and seamlessly integrated as motivating MACI Facebook posts, moving online videos, and as a major part of our website presence—all to engage potential MACI patients at various touchpoints and drive them to find a MACI specialist.