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Bronchitol is an inhaled treatment that helps break up the mucus characteristic in the lungs of patients with Cystic Fibrosis. It’s administered via a small, portable 2-inch-tall inhaler, and can be administered in about 5 minutes from anywhere—which represents an upgrade from current treatments which require a bulky nebulizer and 3 times as long to administer.

The target is the active patient over 18—young college students, finally out on their own, and other adults with busy, on-the-go lives. The brand website, uses dynamic animation to simply communicate the core benefit of Bronchitol with the same campaign for both patients and physicians: that the discrete, portable inhaler that takes just minutes to use can easily fit into patients’ lives.

See for yourself at