HUMATE-P “Anna’s Timeline” Brand Campaign

HUMATE-P has long been the leading factor treatment for von Willebrand’s Disease (VWD), one of the most common yet underdiagnosed bleeding disorders. As competitive threats encroached on market share, HUMATE-P looked to distinguish itself with a brand campaign that could bring emotional warmth to its proven leadership over 30 years.

Anna’s Timeline shows her continued trust of HUMATE-P as she has literally grown up with it. Her treatment milestones callout to physicians the myriad uses of HUMATE-P to manage scrapes, surgeries (planned and unplanned), and heavy menstruation. At the same time, it shows the many patients HUMATE-P is right for, including Anna and even the next generation of her family.