Spotlight Campaign
With tardive dyskinesia,
uncontrolled movements are always in the spotlight
Imagine what it must feel like when, after finally stabilizing your mental health, you start to lose control of your body movements. That’s the harsh reality for some 600,000 people living with tardive dyskinesia (TD)—a disorder marked by uncontrolled movements in the face, hands and body.
Broadcast
Since campaign launch
74% of patients took action after seeing a TV ad
31% spoke to their HCP and 13% asked for INGREZZZA
113% increase in traffic on INGREZZA.com from prior year after ad exposure
Social
Over 40,000 Facebook page visits
Over 8,000 Instagram profile visits
Over 25 million Facebook ad impressions
Website
Website users and sessions increased over 95% vs. prior year
Website engagement was up 150%
Key high value actions were up over 160%
By shining a spotlight on the experience of daily life with TD, the campaign motivates patients to seek treatment with INGREZZA, and put the focus back on them, not their TD.