THEIR SITUATION
People with follicular lymphoma are often told, “you have the good cancer.” As if having an entity in your body trying to kill you could ever be okay. They’re usually prescribed some chemo and a watch and wait approach. Some people will go years without their cancer returning. Some months, but when it inevitably comes back, it’s with a vengeance. Suddenly these patients who have been living in fear need to be ready to react. More chemo isn’t the answer. YESCARTA launching in spring of 2021, finally gave patients a real chance for remission.
OUR STRATEGY
We believe the most successful campaigns are built on an insight. That by listening to your audience, you can create a campaign that connects and empowers them. Social listening helped us understand what these patients were really going through. When cancer feels like a sleeping dragon, waiting cannot be your only option. Using their own words helped our audience self-identify, creating an opportunity to provide the tools and information needed for patients to find the courage, reason, and hope to discuss YESCARTA with their doctor.
THEY ARE DONE LIVING IN FEAR.
People with follicular lymphoma can finally move on
