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One Strong Profile


Monoferric is a brand that exudes confidence and strength, with a sturdy backbone of clinical benefits to keep it up. Monoferric offers total iv iron replacement in just one dose, rapid infusion times, proven efficacy, and more than 10 years of international experience with over 16 million doses administered ex-US since launch.

The campaign needed to capture that iron fortitude and introduce these benefits to the US market. The monolithic one informs the consumer of the product benefit of “just one dose.” The iron shavings call back to the indication of Monoferric, which is iron deficiency anemia. Together, they form a striking image that sets it apart from the competition.

Monoferric ranks #1 on the important attribute of single dose delivery and unaided awareness of Monoferric is up by 50%. 

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