B In The Know Unbranded Campaign
IDELVION is a therapy for hemophilia B and is marketed to rare disease patients who are engaged, knowledgeable, and active in advocating for therapy switches. Therefore, IDELVION needed a new campaign to communicate its impressive bleed protection and extended 14-day dosing.
The Hero Within campaign showcases what that bleed protection can mean for patients—unparalleled confidence. The campaign is built around larger-than-life scenarios highlighting patients at work or play. Confident control is on full display with strong headlines that empower patients to be the hero or warrior within their own lives.
Check it out at HemophiliaB.com