Enbrel Mini with AutoTouch
Injecting intrigue into a branded site
To drive interest in the latest advancement from an older brand, we targeted the curious mindset our research found to be innate in many rheumatologists. Rather than diving straight into a branded conversation, we provided content we knew rheums would find fascinating, and then introduced Enbrel’s AutoTouch device as a natural extension of that topic.
Visit the Our Lab is Everywhere website for a first-hand look at the AutoTouch story.
Part of the Our Lab is Everywhere Campaign
The following video shows how the article unfolds as users scroll through it. Be sure to visit the live site to experience it for yourself.
