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As the market leader in the treatment of bipolar depression, LATUDA is the brand that truly understands the people who struggle with it.

But to stand out in an increasingly crowded market, it was important to forge a real connection with both people living with the condition as well as the HCPs who treat them.

To show our support of these patients in an authentic way, we created a campaign that put their voices front and center and reflects the way people with bipolar depression express themselves through art.

Real Expressions of Bipolar Depression shares real patient stories through artwork, reflecting both the depths of their suffering and the triumphs of thriving with the help of LATUDA.

With journal ads and in-office materials, including a doctor discussion guide, patients were given helpful resources to recognize a possible need for better symptom control and have a conversation with HCPs about it.