Spotlight Campaign | Use of Social Media
With tardive dyskinesia,
uncontrolled movements are always in the spotlight
Imagine what it must feel like when, after finally stabilizing your mental health, you start to lose control of your body movements. That’s the harsh reality for some 600,000 people living with tardive dyskinesia (TD)—a disorder marked by uncontrolled movements in the face, hands and body.
Spotlighting building a community and starting the conversation
For those living with TD, it can feel extremely isolating. That’s why the social component of the Spotlight campaign has been an important focus and has made a strong impact.
Since campaign launch
Over 40,000 Facebook page visits
Over 8,000 Instagram profile visits
Over 25 million Facebook ad impressions
By creating a strong social presence, people living with TD, and their loved ones, have created more conversation about TD and treating it with INGREZZA.