Spotlight Campaign | Branded Website for Consumers
With tardive dyskinesia,
uncontrolled movements are always in the spotlight
Imagine what it must feel like when, after finally stabilizing your mental health, you start to lose control of your body movements. That’s the harsh reality for some 600,000 people living with tardive dyskinesia (TD)—a disorder marked by uncontrolled movements in the face, hands and body.
While other components for the Spotlight campaign focused on raising awareness about TD and INGREZZA, the website’s goal was more about providing detailed information and encouraging patients to take the next step and talk to their doctor about TD and INGREZZA.
Since campaign launch
Website users and sessions increased over 95% vs prior year
Website engagement was up 150%
Key high value actions were up over 160%
Mobile
Desktop
By providing detailed information and patient success stories, more people living with TD decided to take action.