This surround-sound campaign was designed to reach HCPs as they engaged in the digital world to reinforce the scientific rigor and heritage of Nature Made vitamins, supplements, and minerals. We wanted to remind them that their patients rely on them to recommend the VMS they need to meet their specific needs at specific life stages, and that recommending Nature Made would ensure their patients would get proven solutions to meet their individual needs.

From display and social media to the brand website to in-office video, the bold Nature Made yellow featuring molecular structures of the VMS people need to engage in everyday life reinforced the scientific rigor behind every Nature Made bottle.