The vitamin and supplement aisle at the drugstore can be daunting for anyone looking for the specific VMS people are shopping for at the urging of their HCP. When they seek a recommendation from the friendly in-store pharmacist, Nature Made is the go-to for its strong heritage of science-backed solutions.

With this print campaign directed at HCPs, we aimed to reinforce Nature Made’s heritage with a bold yellow background featuring a molecular structure of the featured vitamin surrounded by people energized and engaged in their everyday activities.