When HCPs advise their patients to start taking a specific vitamin, mineral, or supplement, they may not realize how daunting it is for patients to choose a brand from the very crowded drug store shelf.

In an effort to get HCPs to recommend a specific brand to go with that VMS–namely Nature Made–this campaign was designed to reinforce the scientific rigor that goes into each and every Nature Made bottle on that shelf.

With a molecular structure central to the imagery to quickly communicate science, we were able to show how Nature Made’s VMS solutions are the perfect complement to patients’ everyday lives while further educating on the benefits of each.