“The Road Ahead” Internal Promotion for CSL Behring

CSL Behring wanted to highlight the big news to all of their employees worldwide. They were embarking on a series of clinical trials and pre-launch events that would last more than 4 years. As this therapy was in a new disease state for the company, they asked us to create an internal campaign to educate and inspire fellow employees to learn more about the world of cardiology.

The Road Ahead internal campaign is built around an apt metaphor for both the journey of the patient after one heart attack, as well as that of the company, navigating a risky situation and moving quickly down an EKG path toward more successful measurable outcomes and a brighter future. This dramatic campaign imagery and messaging covered internal walls, windows, open floor space and more as this new initiative literally took over the offices.