Idelvion Campaign

Being able to live life with less worry and more confidence is at the heart of the IDELVION “Hero Within” campaign. Through a series of bold, yet playful, photographs paired with empowering headlines, IDELVION asks patients to feel the confidence and aspire for more from their hemophilia B therapy. Patients are portrayed as the hero of their own story in common everyday activities which reflect an attitude of living their best life in control.